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Donald Trump, the canny deal maker and crowd pleaser, is the third generation of an entrepreneurial family whose turbulent history and extraordinary achievements reflect the transformation of America from a land of scrabbling immigrant survivors to our brand-name era. Donald's German immigrant grandfather Friedrich came to America with one suitcase and limitless faith in his gut instincts. A hotel and saloon keeper who provided miners with shelter and female companionship during the Klondike gold rush, he later opened a storefront real estate operation in Queens, New York. Fred, Friedrich's eldest son, started building houses for neighbors while he was still in high school and was among the first to realize that the New Deal would become America's new gold rush. Using government housing subsidies and loopholes, Fred constructed thousands of new homes in Brooklyn and Queens, made a fortune, and provided start-up capital for his second son, Donald. Donald, determined to pursue a career on a larger, and ultimately all-encompassing, stage, set his sights on Manhattan. It was then in a slump. Sensing the beginning of another golden age, the young developer began positioning himself to take advantage of it. His most important asset during what would turn into the go-go years of the 1980s and the economic bonanza that followed in the 1990s was his insight that, this time, fame itself would be the road to fortune. Donald had already learned from his father how to be a real estate developer. Now, endowed with a talent for extravagant exaggeration, he would become a world-famous developer. Feuds, divorces, sexual boasts, presidential bids, billion-dollar triumphs, billion-dollardisasters -- Donald Trump's roller-coaster life would become one of the most remarkable, and remarkably well-publicized, in the nation. He would be among the most renowned, reviled, and envied figures of his time. Such a route is not new in America. But what distinguishes Donald Trump is his understanding that being famous for being rich could make him even richer. Donald Trump would provide an intriguing, infuriating, and unforgettable model for the biggest gold rush of them all, the new virtual economy in which the appearance of enormous success has come to play such a dominant role.
Amazon.com Review
As she did in Almost Golden: Jessica Savitch and the Selling of Television News, journalist Gwenda Blair examines a historical trend through an individual story--or in this case, three--profiling a trio of very different men who happened to be grandfather, father, and son. Friedrich Trump (1869-1918), a German-born barber who got rich providing lodging, food, and female companionship to Klondike gold miners, founded the family real estate empire in Queens, New York. Fred Trump (1905-99) took advantage of new government programs to build affordable urban housing and make lots of money for himself. Donald, born in 1946, was just as interested in being famous as in being wealthy. His first big coup, the Grand Hyatt hotel, opened in 1980, launching a decade of extravagant acquisitions (including two Atlantic City casinos and the Plaza Hotel) that made "the Donald" a byword for '80s excess. Blair conscientiously covers Donald's flamboyant personal life, from the womanizing through the stormy marriage to Ivana and the notorious romance with Marla Maples. Her sometimes portentous prose suits the pumped-up style of the man who promoted his projects by promoting himself with everything from a ghostwritten autobiography, The Art of the Deal, to a board game bearing his name. But the author's main interest, and her book's principal fascination, lies in tracing the evolution of American real estate development over the course of the 20th century, as bare-knuckled individual entrepreneurship gave way to business in partnership with government, which was in turn replaced by high-stakes financial manipulation using image to shape reality. Blair may well be right when she claims that the Trumps' saga constitutes "a singular history of American capitalism itself." --Wendy Smith
From Publishers Weekly
This well-balanced, serious examination of the Trump family business proves its mettle by not mentioning The Donald's love life until it approaches page 300, and even then Blair is more concerned about Ivana's influence on Trump's business sense than on his hormones. While Donald is the star of Blair's work, his father and grandfather emerge as colorful characters in their own right. Arriving from Germany in 1885, Friedrich Trump spent a brief time in New York before striking out for Alaska, where he operated combined saloon-restaurant-brothels in several gold rush towns. When things went sour, Trump returned to New York, where he opened a modest real estate office in Queens that his son, Fred Jr., would greatly expand. Taking advantage of government programs designed to spur construction during the Depression, the middle Trump made his reputation by constructing well-built houses and apartments for the middle class. Following WWII, when the government was eager to find ways to ease the housing shortage, he used his contacts in city government to become a multimillionaire and one of the biggest landlords in Brooklyn and Queens. But his son wasn't interested in the boroughs; Donald used his father's money to make his fortune in Manhattan and then in Atlantic City. Blair documents the painstaking process whereby Trump transformed the Commodore Hotel to the Grand Hyatt and made his first mark in New York. With access to the Trump family and their business associates, Blair (bestselling author of Almost Gone) gives a first-rate, firsthand account of Donald Trump's rise, fall and resurrection as a business tycoon, while also exploring the motivation that drove him to risk it all to seek even more fame and fortune. Agent, Gloria Loomis. (Sept.)
Copyright 2000 Reed Business Information, Inc.
From Booklist
It is hard to imagine Donald Trump sharing billing with anyone, even if it is his father and grandfather. True, "the Donald" did devote a dozen pages to his father, Fred, in Trump: The Art of the Deal (1987) and acknowledge him as the most important influence on his life. In fact, Fred helped bail Donald out of several financial tight spots. Now Blair provides this first in-depth look at Fred Trump as well as Friedrich Trump, Donald's grandfather. The author had the cooperation of Donald and other members of the Trump family, but her book is extensively researched and surprisingly candid in its assessment of the Trumps' business successes and failures and of their personal lives. The eldest Trump immigrated to the U.S. at the age of 16 in 1885, thrived as a saloonkeeper, and ran a brothel during the Klondike gold rush before moving to New York, where he became wealthy selling real estate. His son, taking advantage of government subsidies, got rich by building "ordinary homes for ordinary people" in Queens and Brooklyn. Donald brought us up to date about himself with The Art of the Comeback (1997). But Blair, who is also the author of Almost Golden: Jessica Savitch and the Selling of Television News (1988), provides a new and revealing look that takes into account the early influences on his life. There is certain to be demand for this book not only among people interested in business but also among readers who follow the celebrity TV shows and the gossip columns in the print media. David Rouse
Copyright © American Library Association. All rights reserved
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