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Demystifying Strategy: How to Become a Strategic ThinkerBy Tony Grundy
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Strategy consultant Tony Grundy provides senior leaders and top managers with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises, Demystifying Strategy helps readers assess their own strategic mind. It covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture a strategic mind.
Reading this book enables managers to understand the teaching of strategy experts, construct their own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.
Review
Senior executives, aspiring middle managers, entrepreneurs, investors, postgraduate management studies students and MBA students
"[W]ritten in simple and straightforward language and an easy-to-read style. It contains numerous real-time, in-depth exercises designed to enhance and develop strategic thought processes. ...Each chapter concludes with key insights, and there are also many visual tools that extend the text." --Business Book Summaries
"[A]n entertaining, vastly informative, unique manual on strategy and strategic thinking that is exhaustive but never exhausting." --Soundview Executive Book Summaries
About the Author
Dr. Tony Grundy is an international independent strategy consultant working with major corporations and organizations of all sizes. His clients include BP, Dyson Appliances, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers. He is also the author of Demystifying Strategic Thinking (Kogan Page).
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